Ron Quartararo Discusses the Importance of LinkedIn

As a business professional with an expertise in media and entertainment, Ron Quartararo understands the importance of a strong social media presence for professional success today. As the Director of Business Development at a large global data systems corporation, Ron Quartararo boasts over 1,000 connections on LinkedIn. “Most professionals know that they should have a LinkedIn profile, but very few fully utilize its full value,” says Ron Quartararo.

While social media can’t replace the human-to-human interaction that occurs in the business world, Ron Quartararo acknowledges the important role it plays in networking. The importance of LinkedIn includes:

Improving B2B prospects. Having a LinkedIn presence creates more exposure for you and your business, says Ron Quartararo. It increases the likelihood of new clients.

Networking. Whether you’re looking for a new job or are simply trying to grow your professional clout, LinkedIn allows you to stay on the radar of important business professionals. You can also use LinkedIn as a strategic tool to network.

Showcase your skills. “When you think of LinkedIn as a public resume, you can better showcase your skills and experience,” says Ron Quartararo. Indeed, Ron Quartararo has used his own profile to showcase his skills and extensive experience as a media and entertainment professional.

“Communication is one of the most important skills in business,” Ron Quartararo asserts. “Regularly updating your LinkedIn profile is just another way that you can communicate with other professionals about your skills and experience.” Ron Quartararo is a published author, family man, philanthropist, and community service volunteer.