As a
business professional with an expertise in media and entertainment, Ron Quartararo
understands the importance of a strong social media presence for professional
success today. As the Director of Business Development at a large global data
systems corporation, Ron Quartararo boasts over 1,000 connections on LinkedIn.
“Most professionals know that they should have a LinkedIn profile, but very few
fully utilize its full value,” says Ron Quartararo.
While
social media can’t replace the human-to-human interaction that occurs in the
business world, Ron Quartararo acknowledges the important role it plays in
networking. The importance of LinkedIn includes:
Improving
B2B prospects. Having a LinkedIn presence creates more exposure for you and
your business, says Ron Quartararo. It increases the likelihood of new clients.
Networking.
Whether you’re looking for a new job or are simply trying to grow your
professional clout, LinkedIn allows you to stay on the radar of important
business professionals. You can also use LinkedIn as a strategic tool to
network.
Showcase
your skills. “When you think of LinkedIn as a public resume, you can better
showcase your skills and experience,” says Ron Quartararo. Indeed, Ron
Quartararo has used his own profile to showcase his skills and
extensive experience as a media and entertainment professional.